Representation

Examples of music videos that use the male gaze include:

• Wrecking Ball – Miley Cyrus (2015)
• California Girls – Katy Perry (2010)
• Call Me Maybe – Carley Rae Jepson (2012) – although this one uses a ‘Female gaze’ by objectifying the male body to provide erotic pleasure for the female audience.

 

Examples of music videos that use stereotypes include:

•  Calm Down – G-Eazy (2016)
• Jungle – Professor Green (2010)

EXAMPLES OF STEREOTYPES:

1) Urban // Rap

Flo Rida - GDFR ft. Sage The Gemini and Lookas

The video includes the stereotype style of rappers, the costumes are American sports and gangster based with big sunglasses. The setting is in car parks, dark lighting with fog and sidelights. The men are shown controlling the women in a way which is what the audience wold expect to see, and they're playing with basket balls which is typical of the type of men they are.

2) Indie

James Bay - Hold Back The River

James is an indépendant artist and his music video represents this genre, although he would have had a larger fund for the video than other indie music videos, it still follows the conventions. The whole video is shot in one location and there is no narrative, colours are used in the background  which other indie videos also use.

3) Rock // Metal

Well known rock music;

Guns N' Roses - November Rain

Queen - Who Wants To Live Forever

twenty one pilots: Heathens (2016)

This is a more recent example of a rock music video, it is a song that has become well known through the use of vertical integration, it was first heard on the movie 'Suicide Squad', The video shows stereotypes of the lifestyle of a rock musician in prison and surrounded in suffering but the contras with the light side is also shown and females play a role in the lifestyle too which is typical. The shots from the movie are also included which creates a storyline.

 

Roland Barthes

Related to connotation is what Roland Barthes (1977) refers to as a myth. For Barthes a myth was the dominant ideology of our time. The 1^st and 2^ndorders of signification called denotation and connotation combine to produce ideology – which has been described aas a 3^rd order of signification by Fiske and Hartley (1982).

CONSTRUCT

• Denotation –describe / what it is.
• Connotation– concept
• Myth / Ideology – self reflective

 

ANALYSIS

Drunk - Ed Sheeran

Representation from francesca radley