Thursday, 15 September 2016

Representation Examples



“Jenny from the block” – Jenifer Lopez (2002)
Here is how she made the music video, it shows how media was used differently in 2002 compared to present day, it was around the start of what was considered controversial videos.

“Drunk in love” – Beyoncé (2015)


Another example of where commercial exhibitionist is used is in Ed Sheeran's Sing (2015) music video. Although he doesn't appear in the video much in person, a puppet is used to represent his lifestyle and how he dresses. It shows him in checked shirts and baggy jeans with messy hair which is the style he is best known for having. His lifestyle is displayed as him constantly being in bars, clubs and limos, he is always drinking and enjoying female company. then it cuts to him singing with other artists such as Pharrel Williams. This is an accurate representation of how he is commercially exhibited to promote his products.


Televised bard –
Representing themselves as part of a story or as a story teller.

“7 years” – Lukas Graham (2016)

The story of Lilly Allen's smile (2006) video is showing how her recent break up has affected her lifestyle, she follows the narrative of the song and the audience can understand the story she is telling. This is another example of a televised bard.





Electronic shaman –
General big budget productions where the artist has immortal powers or adopts the alter ego of another iconic character, personality or superhero.

“Scream” – Michael Jackson (1995)


“Roar” – Katy Perry (2015)

Music shaman is also used in DJ Snake - Middle ft. Bipolar Sunshine, It is effective and really engages the audience. The themes in the music video are relevant to the lyrics and the subject is shown to develop into a superhero and take on the ego of one.

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