Artist's Brand

Creating a brand for the artist that we use is an important aspect of media products being successful. Labyrinth has a unique style that his audience can easily identify with. he wears smart casual clothes with a hat, the hat is his signature item of clothing / prop. his brand is based on his appearance and the connotations behind his clothing style. the connotations suggest he is a reserved man that enjoys being with family, he has loyalty and is not represented as being above the average man. 
His lifestyle is shown through his brand also, that is what makes his work and products desirable to his audience, it is targeted that way deliberately. 


COSTUME


By having the artist in white, it connote purity and innocence, which links to the lyrics and helps to communicate the themes and messages of the song to the audience. The artist of the song is well known for wearing a hat so I have decided that this is a piece of costume that we should include within the video in order to create verisimilitude and help to communicate the artists existing brand to make the video representative of his work and relatable to the target audience.


LOGO / FONT

The artists' existing brand shows that his music is R&B, I wanted to choose a font to use when designing the products that would represent his style of music and his lifestyle. His audience should be able to relate to the font I have chosen as it is edgy and modern, yet still fits in the genre and is linked to the artist. The colours create the brand and the style is relatable. 




These are other fonts that I looked at and considered when deciding which font would best represent the artist and communicate his brand.