Final Products

G324

Advanced Portfolio in Media

FRANCESCA RADLEY 

7822

 LAUREN TREVARROW

8016

Wyke College

44154




MUSIC VIDEO

MAGAZINE ADVERT

DIGIPAK

Evaluation Question 4

4) How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation 4 new from cescaradley

Evaluation Question 3

3) What have you learned from your audience feedback?

To further improve my media product, I would re shoot most of the scenes of my music video with different more interesting angles and include for of a narration that helps the audience to relate to the lyrics. It was a challenge recording the footage we managed to obtain due to unreliable actors, however in the end we were able to collect enough material to be able to produce a music video similar to that of our original storyboard. We decided to adapt our narrative to make it more interesting which included the motorbike accident. Another thing I would change is the duration of some of the clips we used in our music video to make it flow smoother. However I believe we produced a conventional R&B music video that show our intended artists brand.

Survey research & results from Fran Radley

Evaluation Question 2

2) How effective is the combination of your main product and ancillary texts?

I showed my focus group images of my ancillary texts (My final Digipak, and my final magazine advert) and I also showed them the full finished music video that Lauren Trevarrow and I had produced. I then asked them these five questions:

1) Can you see a clear connection between all three of the media products, and what are the links?

2) What genre of music would you associate the video with, does the digipak and magazine advert also fit that genre? 

3) Do you understand the narrative of the music video?

4) Can you identify the artists brand or image?

5) Are the ancillary products effective and do they promote the music video well?

FIRST VIDEO

FINAL VIDEO

FEEDBACK

Evaluation Question 1

1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

While working on my music video and research I have used the theory of:

Narrative-

Roland Barthes who believed that the narrative is based on semiotics which is the study of signs and symbols and their use or interpretation. This meant that connotations and denotations were important for an audience to understand the product and they should be used to produce a narrative. I included this through the connotation of red as danger and black and white as being in the past, it is a signifier for the audience.

Genre-

Daniel Chandler: Conventional definitions of genres tend to be based on the notion that they constitute particular conventions of content (such as themes or settings) and/or form (including structure and style) which are shared by the texts which are regarded as belonging to them. I used conventions of an &B music video and products when creating my own product so that an audience could recognize it as that genre.

Representation-

Blumler & katz (1974) believed that an audience consumes media depending on circumstance, such as their age, gender, ethnicity, social status and background. This means that different media products will be targeted at different groups of people, because of this I targeted mine at young adults and teenagers that liked R&B, both male and female, from varied ethnicities and social groups. 

Audience-

Fankfurt & the bobo doll experiment showed me that an audience is likely to consume a media product and be influenced by what they consume. My music video is all about family and love and loss, so this is aimed at an audience that would engage in that narrative and become influenced to value family. 

Media language-

Roland Barthes stated that media texts use connotations and denotations to communicate their messages to an audience. This is how the audience will become engaged and relate to a media text, and that message can be about anything. The media language is communicated through the use of cinematography, editing, mise en scene, and sound.

Evaluation question one from francesca radley

Analysis pp from cescaradley

Video analysis from cescaradley

Ancillirary Text 2

Magazine Advert for the artists music products, including the video and digipak.

The advert size varies depending on the magazine you are advertising in, as well as the cost of the advert itself. I will produce my advert in multiple sizes to demonstrate how it would appear in different circumstances.

Half Page 

Full Page

Quarter Page

Quarter Page

IMPROVEMENT:
To improve my poster design I changed the main image to match the one displayed on my digipak cover, I also changed the fonts to create continuity within my products. The colour theme makes the new poster more eye catching and better represents to artist and the genre. I included more information about the digital download which will be appropriate in today's society and showed it would be on Spotify and iTunes, both are media platforms used to consume music. I also followed the convention of showing the record label and a little bit of information about them as they are the company responsible for the artists record being on sale.

FINAL EDIT

Ancillirary Text 1

Digipak For my Album.
I will be producing a 6 sided digipack to hold a CD and a DVD for my product.

Basic template from Google. This is a standard Digipak plan.

This is the template I will be using, it is 6 panels and can hold 2 disks.

MY FIRST DRAFT

Digipak production from francesca radley

Improving my Digipak. I have changed some of the font of some of my titles and added a colour scheme into the product to make it fit the genre of R&B more as well as become more eye catching and engaging to my target audience as they would be attracted to these colours. Equally the improved product better represents the artist on a whole as it shows his limit in colours and his genre.

FINAL WITH DISK DESIGNS