The style of music that emerged from soul and contemporary R&B is also known as neo soul music. Heavily based in soul music, neo soul is distinguished by a less conventional sound than its contemporary R&B counterpart, with incorporated elements ranging from jazz, funk, and hip hop to pop, fusion, and African music. It has been noted by music writers for its traditional R&B influences, conscious-driven lyrics, and strong female presence.
The more popular neo soul artists in recent years have included John Legend and Anthony Hamilton. This is the category would place my artist in and these is the type of audience I would also describe him to connect with.
The target audience can be classed as the strivers, they are the low resources group of those who are motivated by achievements. they have values very similar to achiever but have fewer incomes social and psychological resources. style is extremely important to them as they strive to emulate people they admire.
My target audience is a young audience from the age of 14 to about the age of 25. From any country that speaks English as that is the language of the song. The target audience for my music video will mainly be female although males will also be able to relate to the narrative and plot.
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