Creativity

Creativity - The ability to bring something new into existence.

Combination of existing ideas that collectively form a new concept.

Beatles 1957 – strawberry fields forever

• Field location with an abstract arrangement of a piano, creating a new concept.
• Uses standard tricks to create illusion which is a connotation for the drugs that influenced their work.
• Close up shots create emphasis.

Bob Dylan 1960’s – subterranean homesick blues

creates an abstract image by using paper with the lyrics on and dropping them as the song plays. The location changes subtly as the camera moves in to a close up of the lyrics and moves out to establish the new location of the shot. This is a useful technique and effectively enhances the audiences imagination, keeping their attention.
 

Queen 19970’s – bohemian rhapsody

• Uses up lit lighting - this makes the effect of the faces to appear ghostly matching the theme of the song. The video is indie and uses editing techniques to create abstract lighting effects.

Coldplay – the scientists

• Use of slow motion and lip sync.
• Backwards lip sync.
• filmed backwards and edited on the computer to match the lip sync.
• one artist, narrative and performance based.

Outkast – hey yal

• Uses one artist on a green screen and uses editing software to merge the recordings of the one man plying multiple instruments into one frame to create the illusion of a band performing.
  
  

White stripes - Button to button

MTV award winning music videos - Ed Sheehan and Pharrel won 'Male Music Video Award 2014' with 'Sing'. This song is R&B, the genre I am creating a music video for, it is creative in it's use of puppetry as the artist pose to an actor. The puppet represents Ed's lifestyle and brand.

My main influence is 'Give me Love' by Ed Sheehan -

This video is slow R&B, the same genre as 'Jealous', it's narrative is a mix of supernatural and realism, to create a new concept. The editing is engaging, it uses jump cuts to change scene. Many skills are demonstrated in the production, the overall video uses mise en scene to create the mood of the song and show the audience the many connotations.